The Right Side is a best-in-class, multi-disciplined creative studio, providing branding, graphic design and art direction across print, video and web for a diverse range of clients.
Based out of a studio in London, our growing creative team of designers, directors, illustrators, motionographers and web developers have experience of working with some of the most culturally influential people and brands in the world.
We create and implement design driven projects from concept to delivery. Our work reflects our passion for quality design. It’s work that inspires a powerful emotional response, engages real people with brands and creates communication that achieves results.
A born leader, Tom has crammed years of directorial experience, digital know-how and people skills into just one body. He holds the company credit card.
It’s hard to say if Darren’s creative vision comes from his wisdom, experience or height. Perhaps it’s taught on the streets of Essex, or in the grooves of classic disco records. Wherever it came from, The Right Side have it now.
As meticulous as he is prolific, Jordan is a senior designer, team co-ordinator, club promoter, music aficionado and DJ (available for birthdays, weddings and bar mitzvahs). Jordan knows where everything and everyone is at all times.
A creative polymath, Adam is available for designing, video production, DJ-ing, bass playing and spiritual advice.
Some time ago, Adi’s father left Poland for the UK so his son could wow London with his illustrations and break hearts with his boyish charm. Thankfully for his father, he is doing both.
“Who’s that guy?” The team asked when perfectly executed visual treats started arriving with ninja-like stealth from a secret Nottingham location. Matt Glasby was that guy.
In the beginning, there was flatness. Then came Simon and the world exploded into 3 dimensions! Introducing our resident CGI and motion graphics expert.
When it comes to creative, Martin is all about the capture of real things. Whether it’s filming, directing, production, or audio, Martin makes videos. End of.
On occasion, clients ask us for something we’re told are very difficult. Words. Adam Hallows, the man who told us they are, writes them for us.
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The Right Side have been working on the Electric Picnic festival for 10 years and we were once again invited by Seminal Merchandising to work with promoters, Festival Republic to create their programme, apparel and other printed elements.
Each year we have been involved in every aspect of the design, development and production of the festival programme. This year was no different, with the exception of the programme increasing to 180 pages which is testament to the festival’s constant growth and innovation.
The programme has been split into 7 sections to reflect its various areas and themes – Music, Other Voices, Body&Soul, Mindfield, Arts and Alternative, Soul Kids and Global Green which includes the festival’s green Initiatives.
As a part of the creative direction, we developed a suite of icons along with a variety of illustrations to help identify with the diverse and extraordinary line-up and experiences across the festival. We also chose the monospaced type family, Rational TW, throughout which with its character uniformity harks to an alignment of all the Picnickers with the festival itself.